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full text
Not available   46
authors
Caravan Surveys.   4
Advertising Research Foundation.   2
Erdos and Morgan.   2
Magazine Research Development Council.   2
American Newspaper Publishers Association.   1
Central Research Inc.   1
subjects
Readership surveys -- United States.   [x]
American periodicals -- Circulation.   5
Market surveys -- United States.   4
Advertising -- Research.   3
American periodicals.   3
Executives -- United States -- Statistics.   3
publication date
1960-1979   27
1980-1999   18
1940-1959   1
languages
English   46
publishers
ARF   3
Opinion Research Corp.   3
Rodale Press   3
The Foundation   3
Advertising Research Foundation   2
Erdos and Morgan   2
News and editorial content and readership of the daily newspaper by American Newspaper Publishers Association.
1973
Demographics, 1969 by Daniel Starch and Staff.
1969
Contemporary Pediatrics Residents' quarterly-readership study
Medical Economics Pub., 1992
Circulation marketing by Michael G. Kane
International Newspaper Marketing Association, 1989
New shelter subscriber study.
Rodale Press, 1985
ABP
ABP, 1986
Readership information on financial, business, and general interest publications
Opinion Research Corp., 1981
Readership information on financial, business, and general interest publications
Opinion Research Corp., 1982
Readership information on financial, business, and general interest publications
Opinion Research Corporation, 1982
Simmons 1982 national study of local newspaper ratings.
Advertising Research Foundation, 1983
How to survey your readers
Council for Advancement and Support of Education, 1981
Measures of magazine exposure through-the-book recall of natural waiting room reading by Magazine Research Development Council.
ARF, 1979
The Mechanics of magazine audience research
Hearst Corp., 1980
ARF comparability study by Simmons Market Research Bureau.
Advertising Research Foundation, 1980
Adult reading habits, attitudes, and motivations by Larry Mikulecky
Indiana University School of Education, 1979
Book reading and library usage by Gallup Organization.
Gallup Organization, 1978
Measures of magazine exposure by Magazine Research Development Council.
The Foundation, 1978
ARF total audit by Advertising Research Foundation.
ARF, 1977
Mass magazine circulation patterns in the United States by Michael M. Swann
Dept. of Geography, Syracuse University, 1975
Measures of magazine exposure, laboratory waiting room by Magazine Research Development Council. Task Force V (Validation)
The Foundation, 1978


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