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	Corporate marketing planning by James C. Armistead
	The Community Reinvestment Act as an agent of social change and its implication for the marketing of bank services by Orrin D. Tobbe
	Systemorientierte Marketinganalyse der Banken by Roger Zantow Florentz,
	Marketing bancaire, marketing financier Dalloz, 1974
	Corporate marketing planning by James C. Armistead 1979
	Marketing financial services by Mary Ann Pezzullo American Bankers Association, 1998
	Führung im Verkauf by Peter Schuppli Haupt, 1996
	Selling financial services by Derek Waterworth Gresham Books, Woodhead Pub., 1995
	Manuale di marketing bancario UTET libreria, 1995
	The value driven bank Irwin Professional Pub., 1995
	Direkt-Marketing bei Banken by Harry Giesler Deutscher Universitäts-Verlag, 1993
	Bank- und Finanzmanagement Gabler, 1993
	Marketing for bankers by Mary Ann Pezzullo American Bankers Association, 1993
	Vasikes arches marketingk trapezikōn hypēresiōn by Venetia Kousia Agrotikē Trapeza Hellados, Dieuthynsē Meletōn kai Programmatismou, 1992
	Mercadeo para banqueros by Ricardo Alarcon Gutiérrez FELABAN, 1992
	Power bankers by Michael F. Price J. Wiley, 1992
	Bank marketing for the 90's by Wright, Don Wiley, 1991
	Marketing for bankers by Mary Ann Pezzullo American Bankers Association, 1988
	Bankmarketing by Jürg Regli P. Haupt, 1988
	Building a financial services marketing plan Financial Sourcebooks, 1989

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