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56
authors
Adrian Room
3
Nicholas Ind
3
Donna J. Wood
2
Janelle Barlow
2
Margot A. Wallace
2
Michael Ash
2
subjects
Business names
[x]
Brand name products
27
Business/Economics
26
Business / Economics / Finance
25
Business & Economics
24
Marketing - General
20
publication date
2000–now
38
1980-1999
13
1960-1979
4
1920-1939
1
languages
English
52
Spanish
2
German
1
publishers
Kogan Page
5
Gale Research Co
3
Palgrave Macmillan
3
AltaMira Press
2
Berrett-Koehler Publishers
2
Harvard Business School Press
2
Revealing the corporation
Routledge, 2003
Branding
by
Julie Coates
Learning Resource Network (LERN), 2002 Unknown Binding
The thesaurus of chemical products
by
Michael Ash
Chemical Pub. Co., 1986
The thesaurus of chemical products
by
Michael Ash
Edward Arnold, 1992
Dictionary of trade name origins
Routledge & Kegan Paul, 1982
El nombre en los derechos civil y comercial
by
Julio César Rivera
Editorial Astrea, 1977
Process visual
by
Wolfgang Schmittel
ABC Edition, 1978
El nombre comercial en la legislacion argentina.
by
Pedro C. Breuer Moreno
J. Menéndez, 1929
Protection of Corporate Names
by
United States Trademark Association Editors
Clark Boardman Callaghan, July 1982 Hardcover
Naming for Power
by
Naseem Javed
Linkbridge Publishing, Incorporated, January 1997 Paperback
New trade names, 1983
by
Donna J. Wood
Gale Research Co, 1983 Unknown Binding
The strategy of own brands
by
Morris, David Ph. D
MCB Publications, 1979
The effects of brand name suggestiveness on advertising recall
by
Kevin Lane Keller
Marketing Science Institute, 1997
Branding for dummies
by
Bill Chiaravalle
John Wiley, 2007
Brand enigma
John Wiley & Sons, 2008
BrandSimple
by
Allen P. Adamson
Palgrave Macmillan, September 3, 2006 Hardcover
A Clear Eye for Branding
by
Tom Asacker
Paramount Market Publishing, Inc., April 30, 2005 Paperback
Branded Customer Service
by
Janelle Barlow
,
Paul Stewart
Berrett-Koehler Publishers, October 1, 2004 Hardcover
Branded Customer Service
by
Janelle Barlow
,
Paul Stewart
Berrett-Koehler Publishers, September 1, 2006 Paperback
How Brands Become Icons
by
D. B. Holt
Harvard Business School Press, September 2004 Hardcover
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