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The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
2010, Harvard Business Review Press
in English
1591393086 9781591393085
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Book Details
Published in
Boston, Mass
Table of Contents
The orator and the entrepreneur
The Galveston hothouse
Success in Chicago
Salesmanship in print
Growing up, breaking down
The greatest copywriter
Orange juice and raisin bread
Fighting for Leo Frank
Into the tomato business
Saving baseball from itself
Venturing into politics
Electing a president
The damnedest job in the world
A family interlude
A defeat and two victories
Selling the unmentionable, and more
Retrenching and reshaping
Selling and unselling California
The downward spiral
Changing a life
Finding peace
The lasker legacy.
Edition Notes
Includes bibliographical references.
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- Created February 10, 2010
- 12 revisions
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May 4, 2023 | Edited by ImportBot | import existing book |
January 3, 2023 | Edited by MARC Bot | import existing book |
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February 10, 2010 | Created by ImportBot | Imported from Library of Congress MARC record. |