An edition of Persuasive business proposals (2012)

Persuasive business proposals

writing to win more customers, clients, and contracts

3rd ed.

by

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Persuasive business proposals
Tom Sant
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Last edited by MARC Bot
December 13, 2022 | History
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An edition of Persuasive business proposals (2012)

Persuasive business proposals

writing to win more customers, clients, and contracts

3rd ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
AMACOM Books
Language
English

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Subjects
Persuasion (Rhetoric), Proposal writing in business

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Edition Availability
Cover of: Persuasive business proposals
Persuasive business proposals: writing to win more customers, clients, and contracts
2012, AMACOM Books
in English - 3rd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Preface
Seven deadly sins
A good proposal is hard to find : but it's worth looking
Recognizing reality
Rushing to the exits
A primer on persuasion
Understanding persuasion
Winning by a nose: the structure of persuasion
Seven magic questions : how to develop a client-centered message
Why the inuit hunt whales and other secrets of customer behavior
The cicero principle : how to avoid talking to yourself in print
Fluff, guff, geek and weasel : the art of saying what you mean
Weaving your web : how to pull it all together from the start
The art of the part : where to put your effort
Letter proposals
The structure and key elements of formal proposals
Writing the business case
Recommending and substantiating your solution
Persuasive answers to rfp questions
Presenting evidence and proving your points
Gathering and tailoring reusable content
How to manage the process without losing your sanity
Deal or no deal? : qualifying the opportunity
An overview of the proposal development process
The pursuit of perfection : editing your proposal
The packaging is part of the product
Presenting your proposal
Tracking your success
Creating a proposal center of excellence
Special challenges
Index.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.15/224
Library of Congress
HF5718.5 .S26 2012, HF5718.5

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25157014M
ISBN 13
9780814417850
LCCN
2011052025
OCLC/WorldCat
804824087

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 13, 2022 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
September 25, 2020 Edited by MARC Bot import existing book
August 2, 2020 Edited by ImportBot import existing book
January 4, 2012 Created by LC Bot Imported from Library of Congress MARC record.