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The AMA handbook of public relations
2010, AMACOM, American Management Association
in English
0814415253 9780814415252
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Book Details
Table of Contents
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security
Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications
The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report
Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research
Appendix. Tactics for keeping up digitally.
Edition Notes
Includes bibliographical references and index.
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- Created November 11, 2010
- 8 revisions
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December 17, 2022 | Edited by MARC Bot | import existing book |
December 23, 2020 | Edited by MARC Bot | import existing book |
October 9, 2020 | Edited by ImportBot | import existing book |
August 1, 2020 | Edited by ImportBot | import existing book |
November 11, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |