An edition of The AMA handbook of public relations (2010)

The AMA handbook of public relations

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Cover of: The AMA handbook of public relations by Robert L. Dilenschneider
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Last edited by MARC Bot
December 17, 2022 | History
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An edition of The AMA handbook of public relations (2010)

The AMA handbook of public relations

by

  • 0 Ratings
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  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
AMACOM, American Management Association
Language
English
Pages
239

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Previews available in: English

Subjects
Public relations, Public Relations, BUSINESS & ECONOMICS, Business Communication, Handbooks, manuals, General, Internet in public relations, Mass media and business, Öffentlichkeitsarbeit
Places
United States

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Edition Availability
Cover of: The AMA handbook of public relations
The AMA handbook of public relations
2010, AMACOM, American Management Association
in English
Libraries near you: WorldCat
Cover of: AMA Handbook of Public Relations
AMA Handbook of Public Relations
2010, AMACOM
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security
Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications
The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report
Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research
Appendix. Tactics for keeping up digitally.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY
Other Titles
Handbook of public relations, Public relations

Classifications

Dewey Decimal Class
659.2
Library of Congress
HD59 .D558 2010, HD59.D558 2010

The Physical Object

Pagination
xiii, 239 p. ;
Number of pages
239

ID Numbers

Open Library
OL24419276M
Internet Archive
amahandbookofpub0000dile
ISBN 10
0814415253
ISBN 13
9780814415252
LCCN
2009037755
OCLC/WorldCat
351302042

Source records

Library of Congress MARC record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Marygrove College MARC record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 17, 2022 Edited by MARC Bot import existing book
December 23, 2020 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
November 11, 2010 Created by ImportBot Imported from Library of Congress MARC record