An edition of Branding demystified
(2010)
Branding demystified
plans to payoffs
by Harsh Verma
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Table of Contents
Why brands?
What is a brand?
Brand transformation
Brand vision : concepts and creation
Pushing the brand to higher orbits
Pressing hot buttons in consumer value space
Internal and external leveraging of brand assets
Decoding branding strategy
Shifting brand gears to stay connected
Power branding : unequal among equals.
Edition Notes
Includes bibliographical references.
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History
- Created January 3, 2011
- 3 revisions
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| May 17, 2020 | Edited by CoverBot | Added new cover |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| January 3, 2011 | Created by ImportBot | Imported from Library of Congress MARC record |