An edition of More than a name (2006)

More Than a Name

An Introduction to Branding

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Cover of: More Than a Name by Melissa Davis, Jonathan Baldwin
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Last edited by MARC Bot
January 19, 2024 | History
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An edition of More than a name (2006)

More Than a Name

An Introduction to Branding

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--BOOK JACKET.

Publish Date
Publisher
AVA Publishing
Language
English
Pages
240

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Previews available in: English

Subjects
Produits de marque, Marketing, Merken, Brand name products, BUSINESS & ECONOMICS, Advertising & Promotion

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Edition Availability
Cover of: More Than a Name
More Than a Name: An Introduction to Branding
April 1, 2006, AVA Publishing
Paperback in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HD69.B7 D378 2005eb, HD69.B7

The Physical Object

Format
Paperback
Number of pages
240
Dimensions
11.7 x 8.7 x 1.1 inches
Weight
2.8 pounds

ID Numbers

Open Library
OL9012361M
Internet Archive
morethannameintr00davi
ISBN 10
2940373000
ISBN 13
9782940373000
Library Thing
3675346
Goodreads
1595109

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 19, 2024 Edited by MARC Bot uppercase bwbsku local_id
December 8, 2022 Edited by ImportBot import existing book
February 25, 2022 Edited by ImportBot import existing book
October 21, 2021 Edited by ImportBot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record.