Guinness World Records continues to build on the intriguing, informative, inspiring and instructional records and superlatives that have made Guinness World Records one of the most famous brands and an annual best-seller around the world. Over 110 million copies have sold since the first edition was published in 1955. Nearly 4 million copies are sold every year in more than 100 countries and in 25 languages. Market research has indicated that Guinness World Records is one of the strongest brands in the world, with prompted brand recognition of 98.2% in the English language territories. With the American edition, you get more US specific content including spreads dedicated to "American Heroes", "North American wildlife", "Route 66" and extended US sports pages! New unique design has a fun, poster style reminiscent of the circus, the old wild West and letter pressed WANTED ads! Record-breaking questions are peppered throughout the book, and readers can log their answers online and see how they rate against other readers around the world. Records GPS - starting at Greenwich, London - the home of time - we go around the world city by city revealing fascinating records set along the way. Glossary - improve your vocabulary by learning the meaning of new and unusual words. - Publisher.