An edition of How Brands Become Icons
(2004)
How Brands Become Icons
The Principles of Cultural Branding
by D. B. Holt
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How Brands Become Icons: The Principles of Cultural Branding
September 2004, Harvard Business School Press
Hardcover
in English
1578517745 9781578517749
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Book Details
First Sentence
"FROM NELSON MANDELA TO RONALD REAGAN, from Steve Jobs to Sam Walton, from Oprah Winfrey to Martha Stewart, from Michael Jordan to Muhammad Ali, from Andy Warhol to Bruce Springsteen, from John Wayne to Woody Allen, cultural icons dominate our world."
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- Created April 30, 2008
- 10 revisions
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| January 26, 2022 | Edited by ImportBot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| August 19, 2020 | Edited by ImportBot | import existing book |
| July 15, 2019 | Edited by MARC Bot | import existing book |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |