An edition of Harvard business review on brand management (1999)

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

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Cover of: Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) by Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan
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Last edited by MARC Bot
January 7, 2023 | History
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An edition of Harvard business review on brand management (1999)

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
204

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Previews available in: English

Subjects
Brand name products, Produits de marque, BUSINESS & ECONOMICS, Advertising & Promotion

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Edition Availability
Cover of: Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
August 1999, Harvard Business School Press
Paperback in English
Libraries near you: WorldCat

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Book Details

First Sentence

"COSTS, MARKET FRAGMENTATION, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing."

Edition Notes

Series
Harvard Business Review Paperback

Classifications

Library of Congress
HD69.B7 H37 1999, HD 69 .B7 H37 1999, HD69.B7 H37 1999eb

The Physical Object

Format
Paperback
Number of pages
204
Dimensions
8.1 x 5.9 x 0.7 inches
Weight
7.2 ounces

ID Numbers

Open Library
OL8754124M
Internet Archive
harvardbusinessr00harv_4
ISBN 10
1578511445
ISBN 13
9781578511440
LCCN
99018899
OCLC/WorldCat
47010921
Library Thing
396034
Goodreads
450276

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 7, 2023 Edited by MARC Bot import existing book
November 11, 2022 Edited by MARC Bot import existing book
November 30, 2020 Edited by MARC Bot import existing book
August 24, 2017 Edited by ImportBot import new book
April 30, 2008 Created by an anonymous user Imported from amazon.com record.