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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
August 1999, Harvard Business School Press
Paperback
in English
1578511445 9781578511440
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Book Details
First Sentence
"COSTS, MARKET FRAGMENTATION, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing."
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- Created April 30, 2008
- 9 revisions
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January 7, 2023 | Edited by MARC Bot | import existing book |
November 11, 2022 | Edited by MARC Bot | import existing book |
November 30, 2020 | Edited by MARC Bot | import existing book |
August 24, 2017 | Edited by ImportBot | import new book |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |