Marissa Mayer and the Fight to Save Yahoo!

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Last edited by MARC Bot
December 21, 2022 | History

Marissa Mayer and the Fight to Save Yahoo!

  • 3.00 ·
  • 1 Rating
  • 3 Want to read
  • 0 Currently reading
  • 1 Have read

When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later -- on November 4, 2013 -- Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room, and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. - Publisher.

Publish Date
Publisher
Twelve
Language
English

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Previews available in: English

Edition Availability
Cover of: Marissa Mayer and the Fight to Save Yahoo!
Marissa Mayer and the Fight to Save Yahoo!
Jan 05, 2016, Twelve
paperback
Cover of: Marissa Mayer and the fight to save Yahoo!
Marissa Mayer and the fight to save Yahoo!
2015, John Murray
in English
Cover of: Marissa Mayer and the Fight to Save Yahoo!
Marissa Mayer and the Fight to Save Yahoo!
2015, Twelve
Hardcover in English
Cover of: Marissa Mayer and the Fight to Save Yahoo!
Marissa Mayer and the Fight to Save Yahoo!
Apr 03, 2015, HODDER & STOUGHTON
paperback

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Book Details


Published in

New York

Table of Contents

Prologue : Bobbie had a nickel
Part one. Sparky's big machine
The Mogul
Bear hugs and poison pills
F-bombs away
Part two. Painfully shy
User friendly
Part three. Win win win
Bully pulpit
The CEO has no clothes
The unicorn
Part four. HOPE
Time to shine?
Failing fast
Epilogue : How do you solve a problem like Marissa?
A note on sources
About the author

Classifications

Library of Congress
HD9696.8.U64 Y3437 2015, HD9696.8.U64Y3437

The Physical Object

Format
Hardcover
Pagination
viii, 357 p.
Dimensions
24 x x centimeters

ID Numbers

Open Library
OL25650462M
Internet Archive
marissamayerfigh0000carl
ISBN 10
1455556610
ISBN 13
9781455556618
LCCN
2014040842
OCLC/WorldCat
883145864

Links outside Open Library

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 21, 2022 Edited by MARC Bot import existing book
December 5, 2022 Edited by ImportBot import existing book
May 26, 2022 Edited by ImportBot import existing book
November 13, 2020 Edited by MARC Bot import existing book
January 24, 2015 Created by Bryan Tyson Added new book.