An edition of A new brand of business (2009)

A new brand of business

Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research

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Cover of: A new brand of business by Douglas B. Ward
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Last edited by ImportBot
May 17, 2023 | History
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An edition of A new brand of business (2009)

A new brand of business

Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Temple University Press
Language
English
Pages
228

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Previews available in: English

Subjects
Curtis Publishing Company, History, Marketing research, Curtis publishing co.
People
Charles C. Parlin (1898-)
Places
United States

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Edition Availability
Cover of: A new brand of business
A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
2009, Temple University Press
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

A new era of business
An unlikely leader
What was commercial research?
Winning over the skeptics
Barbarians, farmers, and consumers
Readers as consumers
Chasing the consumer, protecting itself
The legacy of commercial research.

Edition Notes

Includes bibliographical references and index.

Published in
Philadelphia

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .W29 2009, HF5415.2 .W29 2010, HF5415.2.W29 2009

The Physical Object

Pagination
p. cm.
Number of pages
228

ID Numbers

Open Library
OL22691062M
Internet Archive
newbrandbusiness00ward
ISBN 13
9781439900154
LCCN
2008047856
OCLC/WorldCat
263993796
Library Thing
9535216
Goodreads
6246314

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
May 17, 2023 Edited by ImportBot import existing book
February 27, 2023 Edited by ImportBot import existing book
December 25, 2022 Edited by MARC Bot import existing book
December 25, 2021 Edited by ImportBot import existing book
December 12, 2008 Created by ImportBot Imported from Library of Congress MARC record.