An edition of Groundswell
(2011)
Groundswell
winning in a world transformed by social technologies
Expanded and rev. ed.
by Charlene Li
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Groundswell: winning in a world transformed by social technologies
2011, Harvard Business Review Press
in English
- Expanded and rev. ed.
1422161986 9781422161982
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Book Details
Table of Contents
Understanding the groundswell
Why the groundswell
and why now?
Jujitsu and the technologies of the groundswell
The social technographics profile
Tapping the groundswell
Strategies for tapping the groundswell
Listening to the groundswell
Talking with the groundswell
Energizing the groundswell
Helping the groundswell to support itself
Embracing the groundswell
Tapping the groundswell with Twitter
The groundswell transforms
How connecting with the groundswell transforms your company
The groundswell inside your company
Attaining social maturity
The future of the groundswell.
Edition Notes
Includes bibliographical references (p. 287-305) and indexes.
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History
- Created June 14, 2012
- 7 revisions
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| December 20, 2023 | Edited by ImportBot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| November 14, 2022 | Edited by ImportBot | import existing book |
| October 31, 2022 | Edited by ImportBot | import existing book |
| June 14, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |