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Ted Levitt on Marketing
June 23, 2006, Harvard Business School Press
Paperback
in English
- 1 edition
1422102068 9781422102060
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Book Details
First Sentence
"We live in a business world that increasingly worships the great tribal god innovation, lyrically hailing it not just as a desired, but as a necessary, condition of a company's survival and growth."
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- Created April 30, 2008
- 6 revisions
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August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |