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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
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Previews available in: English
Subjects
Internautes, Psychology, Business, Internet users, Data Mining, Benutzerorientierung, Analyse du comportement des internautes (Informatique), Nonfiction, Benutzer, Internet, Psychologie, Web usage mining, Data mining, Internet, social aspects, Internet users--psychology, Internet users--united states--psychology, Internet--social aspects, Information society, Electronic commerce--psychological aspects, Information technology--social aspects, Za4235 t36 2008, 006.3/12Places
United States, États-Unis, USAShowing 6 featured editions. View all 6 editions?
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Click: What We Do Online and Why It Matters
2013, HarperCollins Publishers Limited
in English
0007380976 9780007380978
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2
Click: What We Do Online and Why It Matters
2009, HarperCollins Publishers Limited
in English
0007281218 9780007281213
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5
Click: What Millions of People Are Doing Online and Why It Matters
2008, Hachette Books
in English
1401395333 9781401395339
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6
Click: what millions of people are doing online and why it matters
2008, Hyperion
Hardcover
in English
- 1st ed.
1401323049 9781401323042
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- Created October 25, 2008
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December 20, 2023 | Edited by ImportBot | import existing book |
November 28, 2023 | Edited by MARC Bot | import existing book |
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October 25, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |