An edition of Impossible to ignore (2016)

Impossible to ignore

creating memorable content to influence decisions

by

  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Impossible to ignore by Carmen Simon
Preview Only
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
March 7, 2023 | History
Edit
An edition of Impossible to ignore (2016)

Impossible to ignore

creating memorable content to influence decisions

by

  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill Education
Language
English
Pages
273

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Business presentations, Cognitive psychology

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Impossible to ignore
Impossible to ignore: creating memorable content to influence decisions
2016, McGraw-Hill Education
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Memory is a means to an end: why memory matters in decision-making
A business approach to memory: three steps to influence memory and decisions
Control what your audience remembers: practical ways to avoid the hazards of random memory
Made you look: how cues pave the way to action
The paradox of surprise: the price we pay for extra attention, time, and engagement
Sweet anticipation: how to build excitement for what happens next
What makes a message repeatable?: techniques to convince others to repeat your words
Become memorable with distinction: how to stay on people's minds long enough to spark action
"I write this sitting in the kitchen sink": the science of retrieving memories through stories
How much content is too much?: how to handle content sacrifice
How does the brain decide?: the neurobiology and neuroeconomics of choice
The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting
Checklist for memorable content.

Edition Notes

Includes bibliographical references (pages 249-262) and index.

Classifications

Dewey Decimal Class
658.4/52
Library of Congress
HF5718.22 .S556 2016, HF5718.22.S556 2016

The Physical Object

Pagination
x, 273 pages
Number of pages
273

ID Numbers

Open Library
OL27219915M
Internet Archive
impossibletoigno0000simo
ISBN 10
1259584135
ISBN 13
9781259584138
LCCN
2016011861
OCLC/WorldCat
944957834

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
December 8, 2022 Edited by ImportBot import existing book
January 2, 2022 Edited by ImportBot import existing book
October 11, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.