An edition of Marketing 4.0
(2017)
Marketing 4.0
moving from traditional to digital
by Philip Kotler
- 2 Ratings
- 12 Want to read
- 0 Currently reading
- 2 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing, Internet marketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Fundamental trends shaping marketing. Power shifts to the connected customers
The paradoxes of marketing to connected customers
The influential digital subcultures
Marketing 4.0 in the digital economy
New frameworks for marketing in the digital economy. The new customer path
Marketing productivity metrics
Industry archetypes and best practices
Tactical marketing applications in the digital economy. Human-centric marketing for brand attraction
Content marketing for brand curiosity
Omnichannel marketing for brand commitment
Engagement marketing for brand affinity
Epilogue: Getting WOW!
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
Source records
Community Reviews (0)
Feedback?
History
- Created July 19, 2019
- 7 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| December 20, 2023 | Edited by ImportBot | import existing book |
| February 13, 2023 | Edited by ImportBot | import existing book |
| November 12, 2022 | Edited by ImportBot | import existing book |
| October 11, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |