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Advanced business analytics: creating business value from your data
2013, John Wiley & Sons, Wiley
in English
1118370600 9781118370605
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Book Details
Published in
Hoboken, N.J
Table of Contents
Preface
Acknowledgments
The challenge of business analytics
Pillars of business analytics success : the BASP framework
Aligning key business challenges across the enterprise
Big and little data : different types of intelligence
Who cares about data? : how to uncover insights
Data visualization : presenting information clearly-the convince framework
Analytics implementation : what works and what does not
Voice-of-the-customer analytics and insights
Leveraging digital analytics effectively
Winning with predictive analytics : what works and what does not
Predictive analytics applied to human resources
Social media analytics
The competitive intelligence mandate
Mobile analytics
Effective analytics communication strategies
Business performance tracking : execution and measurement
Analytics and innovation
Unstructured data analytics : the next frontier
Future of analytics
About the authors
Index.
Edition Notes
Includes index.
Classifications
The Physical Object
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- Created July 25, 2012
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July 14, 2023 | Edited by ImportBot | import existing book |
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July 25, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |