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The social media bible: tactics, tools, & strategies for business success
2012, John Wiley & Sons
in English
- 3rd ed.
1118269748 9781118269749
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Book Details
Published in
Hoboken, N.J
Table of Contents
pt. 1. Tactics and tools. What is social media
Say hello to social networking
It's not your father's e-mail
The world of web pages
The Internet forum
The ubiquitous blog
The wisdom of the wiki
A picture is worth a thousand words (photo sharing)
Talk about the podcast (audio create)
Got audio? (audio sharing)
Watch out for vlogs (video sharing)
Thumbs up for microblogging
Live from anywhere - it's livecasting
Virtual worlds-real impact
Gaming the system: virtual gaming
RSS-Really Simple Syndication made simple
Spotlight on search (search engine optimization)
Marketing yourself (search engine marketing)
The formidable fourth screen (mobile)
Let the conversation begin (interpersonal)
pt. 2. Strategy: the five steps to social media success. Analyze your existing media
The social media trinity
Integrate strategies
Identify resources
Implement and measurement.
Edition Notes
Previous ed.: 2010.
Includes index.
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- Created July 11, 2012
- 11 revisions
December 20, 2023 | Edited by ImportBot | import existing book |
January 15, 2023 | Edited by ImportBot | import existing book |
May 27, 2021 | Edited by ImportBot | import existing book |
October 12, 2020 | Edited by MARC Bot | import existing book |
July 11, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |