An edition of Marketing by the numbers
(2010)
Marketing by the numbers
how to measure and improve the ROI of any campaign
by Leland Harden
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Subjects
Case studies, Internet marketing, Marketing, Capital investmentsShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Marketing by the numbers: how to measure and improve the ROI of any campaign
2011, Amacom-American Management Association
in English
0814416209 9780814416204
|
aaaa
Libraries near you:
WorldCat
|
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2
Marketing By the Numbers: How to Measure and Improve the Roi of Any Campaign
2010, AMACOM
in English
0814416217 9780814416211
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: how to drive successful marketing ROI. Case study #1: Ace Hardware
Principles for measuring marketing ROI : what to measure and how to measure it. Case study #2: Ice.com
Measuring the unmeasurable : branding, buzz and social media
Mapping ROI to the sales funnel. Case study #3: Nike
Best practices : budgeting and projecting
Tools for measuring online performance to maximize ROI. Special section: measuring with Marshall
ROI in the enterprise. Case study #4: Epic change. Special section: ROI basics.
Edition Notes
Includes index.
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History
- Created July 29, 2011
- 2 revisions
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| November 13, 2020 | Edited by MARC Bot | import existing book |
| July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |