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Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual "buying styles"...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a "learning adventure," Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to:recognize the four key buying stylesunderstand what to do (and not to do) when selling to customers exhibiting eachquickly spot the tell-tale signs that they are using the wrong approachgain the confidence of prospectsimprove their relationships with existing clientsdevelop a strategy for approaching new prospectsincrease their chances of closing each and every saleThis quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.
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Previews available in: English
Subjects
Selling, Consumer satisfaction, Consumers' preferences, Business, NonfictionShowing 2 featured editions. View all 2 editions?
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Buying styles: simple lessons for selling the way your customer buys
2009, American Management Association
in English
081441527X 9780814415276
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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- Created February 18, 2009
- 12 revisions
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December 22, 2020 | Edited by MARC Bot | import existing book |
May 20, 2020 | Edited by CoverBot | Added new cover |
January 10, 2020 | Edited by ImportBot | import existing book |
August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
February 18, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |