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Publish Date
July 7, 2003
Publisher
AMACOM/American Management Association
Language
English
Pages
320
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Subjects
Brand name products, Management, Branding (Marketing), Trademarks, DesignShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
July 7, 2003, AMACOM/American Management Association
Hardcover
in English
- 1st edition
0814406815 9780814406816
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Book Details
First Sentence
"PEOPLE OFTEN ASK me, "What is brand equity?""
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The Physical Object
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- Created April 29, 2008
- 10 revisions
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January 7, 2023 | Edited by MARC Bot | import existing book |
November 15, 2022 | Edited by ImportBot | import existing book |
December 7, 2020 | Edited by MARC Bot | import existing book |
April 30, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |