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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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Previews available in: English
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Edition | Availability |
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1
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
October 13, 2006, Jossey-Bass
Hardcover
in English
0787982709 9780787982706
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2
Wake Me Up When the Data Is Over
2006, John Wiley & Sons, Ltd.
eBook
in English
0787988073 9780787988074
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- Created April 29, 2008
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March 7, 2023 | Edited by MARC Bot | import existing book |
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