An edition of From Brand Vision to Brand Evaluation (2001)

From Brand Vision to Brand Evaluation

Strategically Building and Sustaining Brands

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Cover of: From Brand Vision to Brand Evaluation by Leslie de Chernatony
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Last edited by MARC Bot
January 19, 2024 | History
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An edition of From Brand Vision to Brand Evaluation (2001)

From Brand Vision to Brand Evaluation

Strategically Building and Sustaining Brands

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Butterworth-Heinemann
Language
English
Pages
376

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Subjects
Brand name products, Trademarks, Product management

Showing 9 featured editions. View all 9 editions?

Edition Availability
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2015, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Routledge
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: From Brand Vision to Brand Evaluation
From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
April 1, 2001, Butterworth-Heinemann
Paperback in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

First Sentence

"The purpose of this chapter is to introduce the reader to the concept of brands from the external perspective as well as the internal perspective."

The Physical Object

Format
Paperback
Number of pages
376
Dimensions
9.1 x 5.9 x 0.4 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL7972101M
ISBN 10
0750646144
ISBN 13
9780750646147
OCLC/WorldCat
45828393
Library Thing
1252074
Goodreads
621635

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History

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January 19, 2024 Edited by MARC Bot uppercase bwbsku local_id
November 13, 2023 Edited by MARC Bot import existing book
December 5, 2022 Edited by ImportBot import existing book
September 15, 2021 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record