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The CIM Marketing Dictionary: Published in association with the Chartered Institute of Marketing A Professional Development Series title (Marketing Series)
March 24, 1998, Butterworth-Heinemann
Paperback
in English
- 5 edition
0750623462 9780750623469
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Book Details
First Sentence
"A la carte The practice of choosing a range of creative and marketing services from ad hoc suppliers for a fee rather than having just one central source, e.g. and advertising agency."
Edition Notes
Fifth Edition
The Physical Object
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- Created April 29, 2008
- 7 revisions
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January 14, 2011 | Edited by AMillarBot | move edition notes from title to notes field (Fifth Edition) |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record. |