An edition of Marketing communications
(2011)
Marketing communications
integrating offline and online with social media
5th ed.
by Smith, P. R.
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Communication in marketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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Marketing communications: integrating offline and online with social media
2011, Kogan Page
in English
- 5th ed.
0749461934 9780749461935
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Book Details
Published in
Philadelphia, PA
Table of Contents
New marketing communications
Branding
Customer relationship management
Customer psychology/ buyer behaviour
Customer communications theory
Marketing communications research
Media buying and planning
Marketing communications agencies
International marketing communications
Marketing communications plan
Marketing communications laws and regulations
Communications tools
Selling and sales management
Advertising
Pr (including viral marketing)
Sponsorship
Sales promotions
Direct mail
Exhibitions and conferences
Merchandising and pos
Packaging
Websites and social media.
Edition Notes
Includes index.
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History
- Created October 20, 2011
- 11 revisions
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| January 30, 2024 | Edited by ImportBot | import existing book |
| December 10, 2022 | Edited by ImportBot | import existing book |
| December 2, 2020 | Edited by ImportBot | import existing book |
| November 23, 2020 | Edited by ImportBot | import existing book |
| October 20, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |