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"Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.".
"Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors - generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed.
Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared.
Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding."--BOOK JACKET.
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Rule of Three: Surviving and Thriving in Competitive Markets
2010, Free Press
in English
1439172935 9781439172933
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2
Rule of Three: Surviving and Thriving in Competitive Markets
2002, Simon & Schuster, Limited
in English
0743234308 9780743234306
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3
The Rule of Three: Surviving and Thriving in Competitive Markets
January 1, 2002, Free Press
Hardcover
in English
- 1st edition
074320560X 9780743205603
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Book Details
First Sentence
"In 1966, the U.S. Supreme Court refused to allow two supermarkets in Los Angeles to merge."
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Work Description
"Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike."
"Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors - generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores.
Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding."--Jacket.
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- Created April 29, 2008
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November 14, 2023 | Edited by MARC Bot | import existing book |
March 8, 2023 | Edited by MARC Bot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |