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"Prentice Hall's One-Day MBA in Marketing provides a comprehensive guide to marketing, written in a style that is easily understood, succinct and highly applicable to the business setting." "This "soup-to-nuts" volume covers marketing basics, including product and company awareness, knowledge about current and potential audiences, the importance and elements of developing a brand, building marketing plans, writing budgets, and understanding the full marketing gestalt.".
"You'll also learn about what is and isn't good copywriting and design, and review the basic principles of each. Pick up tips on working with an advertising agency and how to get the most for your marketing dollars. Learn the steps of a successful product launch and how to approach, enter and conquer your chosen market segment.".
"This volume also provides insights on public relations and sales and offers ideas on ancillary marketing and advertising channels to help you make the most of the opportunities available to you."--BOOK JACKET.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Prentice Hall's One-Day MBA in Marketing: A Complete Education for the Busy Professional
July 2001, Prentice Hall
Hardcover
in English
0130281565 9780130281562
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2
Prentice Hall'S One-Day Mba In Marketing
July 3, 2001, Prentice Hall Health
Paperback
in English
- 1 edition
0735202079 9780735202078
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- Created April 30, 2008
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April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 13, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
December 15, 2009 | Edited by WorkBot | link works |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |