An edition of Business without borders (2002)

Business without borders

a strategic guide to global marketing

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Cover of: Business without borders by Donald A. DePalma
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Last edited by MARC Bot
November 15, 2023 | History
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An edition of Business without borders (2002)

Business without borders

a strategic guide to global marketing

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world.

However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isn't enough - in order to make your company a global player, you've got to think globally and interact locally. In Business Without Borders, he shows you how."--BOOK JACKET.

Publish Date
Publisher
Wiley
Language
English
Pages
267

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Previews available in: English

Subjects
Data processing, Electronic commerce, Globalization, Management, Marketing, International business enterprises, International trade, Mondialisation, Commerce électronique, Globalism, BUSINESS & ECONOMICS, General, Distribution, Economic commerce

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Edition Availability
Cover of: Business Without Borders
Business Without Borders: A Strategic Guide to Global Marketing
December 1, 2004, Globa Vista Press
Paperback
Libraries near you: WorldCat
Cover of: Business Without Borders
Business Without Borders: A Strategic Guide to Global Marketing
2002, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Business without borders
Business without borders: a strategic guide to global marketing
2002, Wiley
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Business Without Borders
Business Without Borders: a Strategic Guide to Global Marketing
2002, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

New York

Table of Contents

Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1
Chapter 2: Great Expectations for Global Markets 27
Chapter 3: Navigating the Global Journey 47
Chapter 4: Deciding Which Markets Matter 77
Chapter 5: The Laws of the Eighth Continent 108
Chapter 6: Building the Foundation for New Online Markets 129
Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155
Chapter 8: Organizing to Serve the Eighth Continent 183
Chapter 9: Outsourcing Work to Fellow Travelers 208
Chapter 10: Measuring the Return on Global Investment 230.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.800285
Library of Congress
HF5415.13 .D413 2002, HF5415.13.D42 2002

The Physical Object

Pagination
xx, 267 p. :
Number of pages
267

ID Numbers

Open Library
OL3657311M
Internet Archive
businesswithoutb00depa_299
ISBN 10
0471204692
LCCN
2002512025
OCLC/WorldCat
49395362
Library Thing
1511595
Goodreads
2038264

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 15, 2023 Edited by MARC Bot import existing book
March 8, 2023 Edited by MARC Bot import existing book
December 4, 2022 Edited by ImportBot import existing book
October 17, 2022 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.