An edition of Marketing in the age of Google
(2010)
Marketing in the age of Google
a non-technical guide to search engine strategy
by Vanessa Fox
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Marketing in the age of Google: a non-technical guide to search engine strategy
2010, John Wiley & Sons
in English
0470537191 9780470537190
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Book Details
Table of Contents
How search has changed your business
How to use search data to improve your business and product strategy
How we search
Building searcher personas: opening the door to the crowd of customers you've been keeping out
How search engines work
Implementing an effective search strategy
Working with developers: how to turn business strategy into tech speak
How to cut through the data and get the actionable metrics you need
Social media and search
What's next: beyond Google.
Edition Notes
Includes bibliographical references and index.
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- Created January 9, 2011
- 1 revision
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| January 9, 2011 | Created by ImportBot | Imported from Library of Congress MARC record. |