An edition of Advertising by design (2010)

Advertising by design

2nd ed.

by Robin Landa

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December 19, 2023 | History

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An edition of Advertising by design (2010)

Advertising by design

2nd ed.

Edition	Availability
01 Advertising by Design: Generating and Designing Creative Ideas Across Media 2021, Wiley & Sons, Limited, John in English 1119691494 9781119691495	zzzz Not in Library Libraries near you: WorldCat
02 Advertising by Design: Generating and Designing Creative Ideas Across Media 2021, Wiley & Sons, Incorporated, John in English 1119691516 9781119691518	zzzz Not in Library Libraries near you: WorldCat
03 Advertising by Design: Generating and Designing Creative Ideas Across Media 2021, Wiley & Sons, Incorporated, John in English 1119691532 9781119691532	zzzz Not in Library Libraries near you: WorldCat
04 Advertising by Design: Generating and Designing Creative Ideas Across Media 2019, Wiley & Sons, Incorporated, John in English 1119622980 9781119622987	zzzz Not in Library Libraries near you: WorldCat
05 Advertising by Design: Generating and Designing Creative Ideas Across Media 2016, Wiley & Sons, Incorporated, John in English 1118971078 9781118971079	zzzz Not in Library Libraries near you: WorldCat
06 Advertising by Design: Generating and Designing Creative Ideas Across Media 2016, Wiley & Sons, Incorporated, John in English 111897106X 9781118971062	zzzz Not in Library Libraries near you: WorldCat
07 Advertising by Design: Generating and Designing Creative Ideas Across Media 2011, Wiley & Sons, Incorporated, John in English 1118038509 9781118038505	zzzz Not in Library Libraries near you: WorldCat
08 Advertising by design 2010, John Wiley & Sons in English - 2nd ed. 0470362685 9780470362686	aaaa Not in Library Libraries near you: WorldCat
09 Advertising by Design: Generating and Designing Creative Ideas Across Media 2010, Wiley & Sons, Incorporated, John in English 0470913002 9780470913000	zzzz Not in Library Libraries near you: WorldCat
10 Advertising by Design 2010, Wiley & Sons, Incorporated, John in English 1282889036 9781282889033	zzzz Not in Library Libraries near you: WorldCat
11 Advertising by Design: Generating and Designing Creative Ideas Across Media 2010, Wiley & Sons, Incorporated, John in English 0470912995 9780470912997	zzzz Not in Library Libraries near you: WorldCat
12 Advertising by Design: Generating and Designing Creative Ideas Across Media 2010, Wiley & Sons, Incorporated, John in English 047064169X 9780470641699	zzzz Not in Library Libraries near you: WorldCat
13 Advertising by Design: Generating and Designing Creative Ideas Across Media 2010, Wiley & Sons, Incorporated, John in English 0470913010 9780470913017	zzzz Not in Library Libraries near you: WorldCat
14 Advertising by Design: Generating and Designing Creative Ideas Across Media 2010, Wiley & Sons, Incorporated, John in English 047095079X 9780470950791	zzzz Not in Library Libraries near you: WorldCat

Book Details

What is advertising? The purpose of advertising. Who creates advertising? Ethics

The project process. Six phases of the project process : the creative brief

Creative thinking. Tools that stimulate creative thinking

The brand idea. Understanding the brand or group. The big idea. The brand idea

The big idea. Looking for an insight. Visual brief collage board. Concept-generation process. Thinking creatively : more points of departure for conceptualization. Let's end this discussion of idea generation with a question

Copywriting. What comes first-the line or the visual?

Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches

Typography and visualization. Designing with type. Visualization. Images. Basics of visualizing form. Integrating type & image

Composition. What is composition? Three basic structures : type-driven, image-driven, and visual-verbal synergy. Basic design principles for single and multiple page applications for print and screen. Directing the viewer through a composition. Multiple pages & modularity. The grid. Visual basics for screen-based media motion

Campaigns & storytelling. What is a campaign? What makes a campaign effective? Storytelling. Grabbing attention

Designing for print. Print basics. Considerations for print

Designing for motion, broadcast & broadband. And now a word from our sponsors... basics for screen-based media. Considerations for motion. Considerations for TV, videos, & web films. Videos. About motion and motion graphics

Designing for websites. Websites. Website basics. Website development. Platforms/owned media

Designing for mobile. Mobile basics. Considerations for mobile

Designing for social media and unconventional marketing. Considerations for social media. Viral intent. Unconventional advertising. Considerations for unconventional advertising.

Edition Notes

Published in: Hoboken, N.J

Classifications

Dewey Decimal Class: 659.1
Library of Congress: HF5823 .L23 2010, HF5823 .L232 2010, HF5823.L23 2010

The Physical Object

Pagination: p. cm.
Number of pages: 288

ID Numbers

Open Library: OL24068968M
ISBN 13: 9780470362686
LCCN: 2010004726

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History

Created March 2, 2010
8 revisions

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December 19, 2023	Edited by ImportBot	import existing book
December 4, 2022	Edited by ImportBot	import existing book
October 18, 2022	Edited by ImportBot	import existing book
November 13, 2020	Edited by MARC Bot	import existing book
March 2, 2010	Created by ImportBot	Imported from Library of Congress MARC record.

Advertising by design

by Robin Landa