An edition of Social communication in advertising
(2005)
Social communication in advertising
consumption in the mediated marketplace
3rd ed. / revised by Jacqueline Botterill
by William Leiss, Stephen Kline, Sut Jhally, and Jacqueline Botterill
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1
Social communication in advertising: consumption in the mediated marketplace
2005, Routledge
in English
- 3rd ed. / revised by Jacqueline Botterill
0415966760 9780415966764
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2
Social Communication in Advertising: Consumption in the Mediated Marketplace
September 28, 2005, Routledge
in English
0415966760 9780415966764
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Book Details
Table of Contents
Introduction
From traditional to industrial society
Advertising in the transition from industrial to consumer society
Advertising and the development of communications media
Advertising and the development of agencies
The structure of advertisements
Goods as communicators and satisfiers
Consumer cultures and mediated markets
Late modern consumer society
Media in the mediated marketplace
Full service agencies: globalization and unbundling
Structure and agency: tensions at play in advertising design
The mobilization of the yuppies and generation X
Negotiated messaging for generation X
Mobilizing the culturati
The fifth frame
Issues in social policy
Edition Notes
Previous edition entered under William Leiss as author
Includes bibliographical references (p. 637-659) and index
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History
- Created September 27, 2008
- 9 revisions
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| December 31, 2022 | Edited by MARC Bot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| December 11, 2020 | Edited by MARC Bot | import existing book |
| May 19, 2020 | Edited by CoverBot | Added new cover |
| September 27, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record. |