An edition of Effectual entrepreneurship
(2011)
Effectual entrepreneurship
by Stuart Read
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Table of Contents
Myth: entrepreneurs are visionaries
I don't have a good idea
Myth: entrepreneurs are risk takers
I don't have enough money
Myth: entrepreneurs are extraordinary forecasters
I don't know how to take the plunge
Myth: entrepreneurs are not like the rest of us
I'm human; I'm afraid of failing
The bird-in-hand principle: start with what you have
Worldmaking: understand transformation
The afffordable loss principle: risk little, fail cheap
Financing: bootstrap the venture
The crazy quilt principle: form partnerships
Ownership and control: manage investors
The lemonade principle: leverage surprise
Business plans and business models: make pitches
Venture identity: build brand
The pilot-on-the-plane principle: apply non-predictive control
When the venture grows up
Entrepreneurship as a technology for social change.
Edition Notes
Includes bibliographical references and index.
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History
- Created January 2, 2011
- 10 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| March 17, 2023 | Edited by ImportBot | import existing book |
| December 13, 2022 | Edited by MARC Bot | import existing book |
| December 10, 2022 | Edited by ImportBot | import existing book |
| January 2, 2011 | Created by ImportBot | Imported from Library of Congress MARC record. |