An edition of International marketing and export management
(2011)
International marketing and export management
7th ed.
by Gerald S. Albaum
- 0 Ratings
- 2 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Export marketing, ManagementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
International marketing and export management
2011, Prentice Hall
in English
- 7th ed.
0273743880 9780273743880
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
International marketing and exporting
Bases of international marketing
The international environment : culture; economic, forces; and competition
The international environment : government, political and legal forces
Market selection : definition and strategies
Information for international marketing decisions
Market entry strategies
Export entry modes
Nonexport entry modes
Product decisions
Pricing decisions
Financing and methods of payment
Promotion and marketing communication
Handling export orders and supply chain management
Organization of international marketing activities.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created October 27, 2011
- 7 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| December 19, 2023 | Edited by ImportBot | import existing book |
| November 18, 2022 | Edited by ImportBot | import existing book |
| December 24, 2021 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| October 27, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |