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Subjects
Retail trade, management, Retail trade, ManagementShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Smart Retail: How to Turn Your Store into a Sales Phenomenon
December 2003, Financial Times Management
Paperback
in English
- Ill edition
0273675214 9780273675211
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Book Details
Table of Contents
Preface.
ix
Acknowledgements.
xii
Introduction.
xiii
Part 1.
YOU
1. Rolling snowballs and reading stores.
3
2. Naked passion makes us great.
9
3. Rising above the crowd.
13
Part 2.
PEOPLE
4. How to build a great store culture.
21
5. How to get people out of bed.
51
6. All we need is a little better every time.
63
Part 3.
CUSTOMER
7. How to make more money.
75
8. Where competitive advantage comes from.
81
9. Promote or die.
91
10. Marketing for real people.
111
Part 4.
STORE
11. Store environment.
125
Epilogue.
143
Appendices
Appendix A.
Team meetings
Page 146
Appendix B.
My favourite retailers
Page 147
Appendix C.
Books for retailers
Page 155
Appendix D.
Bibliography
Page 156
Index.
157
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- Created April 30, 2008
- 9 revisions
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December 5, 2022 | Edited by ImportBot | import existing book |
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August 17, 2010 | Edited by IdentifierBot | added LibraryThing ID |
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