An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

2nd edition

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Cover of: Principles of Direct and Database Marketing by Alan Tapp
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Last edited by ImportBot
December 5, 2022 | History
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An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

2nd edition

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Publish Date
Publisher
Financial Times Management
Language
English
Pages
435

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Previews available in: English

Subjects
Marketing, Internet marketing, Direct marketing, Database marketing, Direktmarknadsföring, Direktmarketing, Online-Werbung, Marketing-Informationssystem, Theorie, Großbritannien

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Principles of direct and database marketing
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Principles of Direct And Database Marketing
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback in English - 3rd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback in English - 2nd edition
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover in English
Libraries near you: WorldCat
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
Libraries near you: WorldCat

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Book Details

The Physical Object

Format
Paperback
Number of pages
435
Dimensions
9.5 x 7.2 x 1 inches
Weight
2.2 pounds

ID Numbers

Open Library
OL9578785M
Internet Archive
principlesofdire0000tapp_k6h1
ISBN 10
0273646818
ISBN 13
9780273646815

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 5, 2022 Edited by ImportBot import existing book
November 1, 2022 Edited by Scott365Bot Linking back to Internet Archive.
August 19, 2020 Edited by ImportBot import existing book
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 30, 2008 Created by an anonymous user Imported from amazon.com record.