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Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.
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Previews available in: English
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Edition | Availability |
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1
Global Marketing Strategy
June 1998, Trans-Atlantic Publications
Paperback
in English
0273623486 9780273623489
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- Created April 30, 2008
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December 8, 2022 | Edited by ImportBot | import existing book |
October 21, 2021 | Edited by ImportBot | import existing book |
August 17, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |