An edition of IMC (2002)

IMC

using advertising and promotion to build brands

1st ed
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Last edited by ImportBot
April 6, 2022 | History
An edition of IMC (2002)

IMC

using advertising and promotion to build brands

1st ed
  • 0 Ratings
  • 4 Want to read
  • 0 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
783

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Previews available in: English

Edition Availability
Cover of: IMC
IMC: using advertising and promotion to build brands
2002, McGraw-Hill
in English - 1st ed

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Book Details


Edition Notes

Includes bibliographical references and index

Published in
Boston
Series
The McGraw-Hill/Irwin series in marketing

Classifications

Library of Congress
HF5415.13 .D846 2002

The Physical Object

Pagination
xxxii, 783 p. :
Number of pages
783

ID Numbers

Open Library
OL15364427M
Internet Archive
imcusingadvertis0000dunc
ISBN 10
025621476X, 0071123318
LCCN
2001030302
Library Thing
5655132
Goodreads
506389

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 6, 2022 Edited by ImportBot import existing book
December 3, 2020 Edited by MARC Bot import existing book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
September 19, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record