An edition of Essentials of Marketing
(1996)
Essentials of marketing
a global-managerial approach
7th ed.
by William D. Perreault and E. Jerome McCarthy
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Previews available in: English
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1
Essentials of Marketing: A Marketing Strategy Planning Approach
2014, McGraw-Hill Education
in English
0077861043 9780077861049
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2
Essentials of marketing: a marketing strategy planning approach
2008, McGraw-Hill/Irwin
in English
- 11th ed.
0073404713 9780073404714
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3
Essentials of Marketing: A Global Managerial Approach
November 2002, Mcgraw-Hill College
Hardcover
in English
- 9th edition
0072464208 9780072464207
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4
Essentials of marketing: a global-managerial approach
1997, Irwin
in English
- 7th ed.
0256183414 9780256183412
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Book Details
Edition Notes
McCarthy's name appears first in previous ed.
Includes bibliographical references (p. 574-610) and indexes.
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- Created April 1, 2008
- 9 revisions
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| August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
| April 27, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| September 2, 2010 | Edited by ImportBot | Added new cover |
| July 30, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record. |