An edition of Inside the mind of the shopper: the science of retailing
(2009)
Inside the mind of the shopper
the science of retailing
by Herb Sorensen
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Inside the mind of the shopper: the science of retailing
2009, Wharton School Pub.
in English
0137126859 9780137126859
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Table of Contents
The quick trip : eighty percent of shopper time is wasted
Three moments of truth and three currencies
In-store migration patterns : where shoppers go and what they do
Active retailing : putting products into the path of shoppers
Brands, retailers and shoppers : why the long tail is wagging the dog
The quick trip paradox : an interview with Unilever's Mike Twitty
Integrating online and offline retailing : an interview with Professor Peter Fader (the Wharton School) and Wendy Moe (University of Maryland)
Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural
Insights into action: a retailer responds : an interview with Mark Heckman of Marsh Supermarkets
Conclusion : the internet goes shopping.
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- Created April 28, 2009
- 16 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| November 18, 2022 | Edited by ImportBot | import existing book |
| December 20, 2020 | Edited by MARC Bot | import existing book |
| April 28, 2009 | Created by ImportBot | Imported from Library of Congress MARC record. |