An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by , , , , , and

  • ★★★★ ★ 4.64 ·
  • 11 Ratings
  • 397 Want to read
  • 40 Currently reading
  • 19 Have read
Principles of marketing
Philip Kotler
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Notes
  • ★★★★ ★ 4.64 ·
  • 11 Ratings
  • 397 Want to read
  • 40 Currently reading
  • 19 Have read
Notes

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Last edited by IdentifierBot
August 19, 2010 | History
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An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by , , , , , and

  • ★★★★ ★ 4.64 ·
  • 11 Ratings
  • 397 Want to read
  • 40 Currently reading
  • 19 Have read

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Publish Date
Publisher
Pearson Prentice Hall
Language
English

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Previews available in: English

Subjects
Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 11 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
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Cover of: Principles of Marketing
Principles of Marketing
2011, Prentice Hall
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
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Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
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Cover of: Principles of marketing
Principles of marketing
2006, Pearson Prentice Hall
in English - 11th ed.
  • Not in Library
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Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
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Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
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Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
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Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
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Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --
Libraries near you: WorldCat

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Book Details

Published in

Upper Saddle River, NJ

Table of Contents

Marketing
Company and marketing strategy : partnering to build customer relationships
The marketing environment
Managing marketing information
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
Segmentation, targeting, and positioning : building the right relationships with the right customers
Product, services, and branding strategy
New-product development and product life-cycle strategies
Pricing products : pricing considerations and strategies
Pricing products : pricing strategies
Marketing channels and supply chain management
Retailing and wholesaling
Integrated marketing communications strategy
Personal selling and direct marketing
Creating competitive advantage
Marketing in the digital age
The global marketplace
Marketing and society : social responsibility and marketing ethics.

Edition Notes

Previous ed. 2004.

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415

ID Numbers

Open Library
OL22822796M
ISBN 10
0131469185
Library Thing
11689
Goodreads
74280

Community Reviews (1)

Feedback?
Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
January 4, 2009 Created by ImportBot Imported from Talis MARC record.