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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Introduction to Mass Communication: Media Literacy and Culture
2016, McGraw-Hill Education
in English
1259376508 9781259376504
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2
Introduction to mass communication: media literacy and culture
2011, McGraw-Hill
in English
- Updated 6th ed.
0077286405 9780077286408
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3
Introduction to mass communication: media literacy and culture
2008, Zhongguo ren min da xue chu ban she
in English
- 4th ed.
7300089089 9787300089089
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Book Details
Table of Contents
Laying the groundwork. Mass communication, culture, and media literacy
The evolving mass communication process
Media, media industries, and media audiences. Books
Newspapers
Magazines
Film
Radio, recording, and popular music
Television, cable, and mobile video
Video games
The internet and the World Wide Web
Supporting industries. Public relations
Advertising
Mass-mediated culture in the information age. Theories and effects of mass communication
Media freedom, regulation, and ethics
Global media.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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- Created November 19, 2010
- 5 revisions
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December 10, 2022 | Edited by ImportBot | import existing book |
December 23, 2020 | Edited by MARC Bot | import existing book |
February 12, 2019 | Edited by MARC Bot | import existing book |
April 29, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
November 19, 2010 | Created by ImportBot | Imported from Library of Congress MARC record. |