An edition of Principles of Services Marketing (1994)

Principles of Services Marketing

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 2 Want to read
  • 1 Currently reading
  • 0 Have read
Cover of: Principles of Services Marketing by Adrian Palmer
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • ★★★★★ 5.00 ·
  • 1 Rating
  • 2 Want to read
  • 1 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
December 9, 2022 | History
Edit
An edition of Principles of Services Marketing (1994)

Principles of Services Marketing

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 2 Want to read
  • 1 Currently reading
  • 0 Have read

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

Publish Date
Publisher
McGraw Hill Higher Education
Language
English
Pages
448

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Marketing, Management, Service industries, Marketing, management, Dienstensector, Dienstleistung, Consumer industries - general & miscellaneous, Marketing & sales management, Marketing services

Showing 7 featured editions. View all 7 editions?

Edition Availability
Cover of: Principles of services marketing
Principles of services marketing
2008, McGraw-Hill Education
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
in English
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
Paperback in English - 4Rev Ed edition
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
December 1, 2000, McGraw-Hill Education
Paperback - 3Rev Ed edition
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Paperback - 2Rev Ed edition
Libraries near you: WorldCat
Cover of: Principles of Services Marketing
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Libraries near you: WorldCat
Cover of: Principles of services marketing
Principles of services marketing
1994, McGraw-Hill, McGraw-Hill Book Co Ltd, Mcgraw Hill Book Co Ltd
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Classifications

Library of Congress
HF5415.13.P3242 2004, HF5415.13 .P3242 2005

ID Numbers

Open Library
OL7308924M
ISBN 10
0077107942
ISBN 13
9780077107949
Goodreads
4203895

Source records

Better World Books record
Internet Archive item record
Promise Item

Community Reviews (1)

Feedback?
Purpose 1 Self-help 25% Fact checking 25% Problem solving 25% Inspiration 25%

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 9, 2022 Edited by ImportBot import existing book
February 3, 2021 Edited by ImportBot import existing book
October 8, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record