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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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Previews available in: English
Showing 7 featured editions. View all 7 editions?
Edition | Availability |
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1
Principles of services marketing
2008, McGraw-Hill Education
in English
- 5th ed.
0077116275 9780077116279
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2
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
in English
0077107942 9780077107949
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3
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
Paperback
in English
- 4Rev Ed edition
0077107942 9780077107949
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4
Principles of Services Marketing
December 1, 2000, McGraw-Hill Education
Paperback
- 3Rev Ed edition
0077097483 9780077097486
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5
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Paperback
- 2Rev Ed edition
0077094344 9780077094348
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6 |
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7
Principles of services marketing
1994, McGraw-Hill, McGraw-Hill Book Co Ltd, Mcgraw Hill Book Co Ltd
in English
0077077466 9780077077464
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Self-help
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Fact checking
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Problem solving
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History
- Created April 29, 2008
- 9 revisions
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