An edition of Essentials of marketing
(1998)
Essentials of Marketing
3Rev Ed edition
by Geoff Lancaster and Lester Massingham
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Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
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Marketing, Case studiesPlaces
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| Edition | Availability |
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1
Essentials of Marketing
November 1, 1998, McGraw-Hill Publishing Co.
Paperback
- 3Rev Ed edition
0077094379 9780077094379
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- Created April 30, 2008
- 7 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| December 8, 2022 | Edited by ImportBot | import existing book |
| July 1, 2021 | Edited by ImportBot | import existing book |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |