An edition of Advertising and promotion (1998)

Advertising and Promotion

An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

6th edition

by , , and

  • ★ 1.0 (1 rating)
  • 43 Want to read
  • 4 Currently reading
  • 2 Have read
Cover of: Advertising and Promotion by George E. Belch, George E. Belch, Michael A. Belch, George E. Belch
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  • ★ 1.0 (1 rating)
  • 43 Want to read
  • 4 Currently reading
  • 2 Have read
Notes

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Last edited by IdentifierBot
August 12, 2010 | History
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An edition of Advertising and promotion (1998)

Advertising and Promotion

An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)

6th edition

by , , and

  • ★ 1.0 (1 rating)
  • 43 Want to read
  • 4 Currently reading
  • 2 Have read

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Publish Date
Publisher
McGraw-Hill Companies
Language
English
Pages
67

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Previews available in: English

Subjects

Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Publicité, Promotion, Promotie (public relations), Communication en marketing, Commerce

Showing 3 featured editions. View all 13 editions?

Edition Availability
Cover of: Advertising & promotion
Advertising & promotion: an integrated marketing communications perspective
2008, McGraw-Hill Ryerson
in English - 3rd Canadian ed.
Cover of: Advertising & promotion
Advertising & promotion: an integrated marketing communications perspective
2003, McGraw-Hill Ryerson
in English - 1st Canadian ed.
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)
April 2, 2003, McGraw-Hill Companies
Hardcover in English - 6th edition

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Book Details

First Sentence

"During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service."

The Physical Object

Format
Hardcover
Number of pages
67

Edition Identifiers

Open Library
OL9588949M
ISBN 10
0072536764
ISBN 13
9780072536768
LibraryThing
368930
Goodreads
1993048

Work Identifiers

Work ID
OL2698051W

Excerpts

During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.
added anonymously.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 30, 2008 Created by an anonymous user Imported from amazon.com record