An edition of Contemporary advertising (1993)

Contemporary advertising

8th ed.

by , , , , and

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Cover of: Contemporary advertising by William F. Arens
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Contemporary advertising (1993)

Contemporary advertising

8th ed.

by , , , , and

  • 0 Ratings
  • 25 Want to read
  • 0 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill Irwin
Language
English
Pages
704

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Previews available in: English

Subjects
Advertising, Business & Management, Advertising & Promotion, Business / Economics / Finance, Publicité, Reclame

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Edition Availability
Cover of: Contemporary advertising
Contemporary advertising
2002, McGraw-Hill Irwin
in English - 8th ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Contemporary advertising
Contemporary advertising
1999, Irwin /McGraw-Hill
in English - 7th ed.
Libraries near you: WorldCat
Cover of: Contemporary advertising
Contemporary advertising
1996, Irwin
in English - 6th ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

Published in
Boston
Series
The McGraw-Hill/Irwin series in marketing
Other Titles
Student CD-ROM for use with Contemporary advertising.

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5821 .B62 2002, HF5821.B62 2002

The Physical Object

Pagination
1 v. (various pagings) :
Number of pages
704

ID Numbers

Open Library
OL3957845M
ISBN 10
0072415444, 0072451769
LCCN
2001091172
Library Thing
424701

Source records

Better World Books record
Library of Congress MARC record
ISBNdb

First Sentence

"As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day."

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
February 25, 2022 Edited by ImportBot import existing book
December 3, 2020 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record