An edition of The new emerging market multinationals
(2012)
The new emerging market multinationals
four strategies for disrupting markets and building brands
1st ed.
by Rajeev Batra
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The new emerging market multinationals: four strategies for disrupting markets and building brands
2012, McGraw-Hill
in English
- 1st ed.
0071782893 9780071782890
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Book Details
Table of Contents
Acknowledgments
Introduction and overview
Choosing consumer segments and expanding internationally
Strategic competency building
International expansion through acquisitions
Brand-building strategies and road map
Building brand awareness on limited budgets
Building perceptions of high quality, leadership,and trust
Global brand associations and architecture
Managing a global or regional brand
Key takeaways.
Edition Notes
Includes bibliographical references and index.
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History
- Created May 2, 2012
- 9 revisions
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| December 19, 2023 | Edited by ImportBot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| January 14, 2023 | Edited by ImportBot | import existing book |
| December 20, 2022 | Edited by MARC Bot | import existing book |
| May 2, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |