An edition of CRM at the speed of light (2010)

CRM at the speed of light

social CRM strategies, tools, and techniques for engaging your customers

4th ed.

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Cover of: CRM at the speed of light by Paul Greenberg
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Last edited by menolly42
September 23, 2011 | History
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An edition of CRM at the speed of light (2010)

CRM at the speed of light

social CRM strategies, tools, and techniques for engaging your customers

4th ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
McGraw-Hill
Language
English
Pages
688

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Subjects
Electronic commerce, Management, Customer relations

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Edition Availability
Cover of: CRM at the speed of light
CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers
2010, McGraw-Hill
Hardcover in English - 4th ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Published in

New York

Table of Contents

OMG! : your customer really is your BFF!
CRM, CMR, VRM or--who cares?
The customer owns the experience
Enterprise 2.0 : not exactly what you think
A company like me : new business
Do you have the ring? : tools for customer engagement
Love your customers publicly : blogs and podcasts
Wikis are a weird name for collaboration, n'est çe pas?
Social networks, user communities : who loves ya, baby?
Movin' and groovin' : the use of mobile devices
The collaborative value chain
Sales and marketing : the customer is the right subject
Customer service is our name--and our game
The difference : CRM, the public sector, and politics
SOA for poets
At home or in the clouds--and in open spaces between
Big picture, big strategies
Mapping the customer experience
Process and data go together like
CRM operations
Value given, value received : analyzing the return on CRM
When you buy the application, you buy the vendor, though you don't implement him
Waving to the future.

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .G743 2010

The Physical Object

Format
Hardcover
Pagination
xxvi, 662 p. :
Number of pages
688

ID Numbers

Open Library
OL24574625M
ISBN 10
0071590455
ISBN 13
9780071590457
LCCN
2009038435
OCLC/WorldCat
181603456

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 23, 2011 Edited by menolly42 Corrected How many pages, Table of Contents
September 23, 2011 Edited by menolly42 Added new cover
January 6, 2011 Created by ImportBot Imported from Library of Congress MARC record.