An edition of Contemporary advertising (1993)

Contemporary advertising

9th ed.

by , , , , and

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Cover of: Contemporary advertising by William F. Arens
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Last edited by MARC Bot
December 8, 2020 | History
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An edition of Contemporary advertising (1993)

Contemporary advertising

9th ed.

by , , , , and

  • 0 Ratings
  • 25 Want to read
  • 0 Currently reading
  • 1 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill/Irwin
Language
English
Pages
617

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Previews available in: English

Subjects
Advertising, Business & Management, Advertising & Promotion, Business / Economics / Finance, Publicité, Reclame

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Edition Availability
Cover of: Contemporary advertising
Contemporary advertising
2004, McGraw-Hill/Irwin
in English - 9th ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Contemporary advertising
Contemporary advertising
1999, Irwin /McGraw-Hill
in English - 7th ed.
Libraries near you: WorldCat
Cover of: Contemporary advertising
Contemporary advertising
1996, Irwin
in English - 6th ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

With CD-ROM in pocket inside back cover.

With pair of red/cyan viewing glasses.

Published in
Boston
Series
McGraw-Hill/Irwin series in marketing

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5821, HF5821 .B62 2004

The Physical Object

Pagination
xlii, 617, [76]p. :
Number of pages
617

ID Numbers

Open Library
OL22134515M
ISBN 10
0072537728, 0071214259
LCCN
2003065006
Library Thing
424701
Goodreads
2862624

First Sentence

"As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day."

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 8, 2020 Edited by MARC Bot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 13, 2010 Edited by Open Library Bot Linked existing covers to the edition.
November 7, 2008 Created by ImportBot Imported from Talis MARC record.